Value chains are public record.
We build a competitive shipment intelligence report for your company from our proprietary US-customs database: your true market rank, your supplier risk, and the suppliers your competitors use that you don't.
| Category | Rank | Share | Band |
|---|---|---|---|
| Beer | #1 of 594 | 23.9% | TOP 3 |
| Non-alc bev | #2 of 3,028 | 4.4% | TOP 3 |
| Other ferm. | #6 of 712 | 1.9% | TOP 10 |
| ▮▮▮▮▮▮▮▮ | #1,433 of 2,511 | 0.0% | LONG TAIL |
Sample data · illustrative figures
The whole value chain, illuminated.
Market position, supplier risk, competitor sourcing networks, and the trusted suppliers missing from the picture. One report.
Competitive Shipment Intelligence
Sample Company Inc. · Feb 2025 – Feb 2026
Market position by HS-4
| Category | Rank | Share | Band |
|---|---|---|---|
| Beer | #1 of 594 | 23.9% | TOP 3 |
| Non-alcoholic beverages | #2 of 3,028 | 4.4% | TOP 3 |
| Other fermented beverages | #6 of 712 | 1.9% | TOP 10 |
| ▮▮▮▮▮▮▮▮ | #1,433 of 2,511 | 0.0% | LONG TAIL |
Monthly import volume
13-mo windowFinal month lags BOL publication (30–60d).
Concentration
One category drives 76% of your shipments
One origin country supplies 81% of your volume
Supplier diagnosis
| Supplier | Your share |
|---|---|
| ▮▮▮▮▮▮▮▮▮▮▮▮ BV · NLSUPPLIER-WIDE DECLINE | 97% |
| ▮▮▮▮▮▮▮▮▮▮ SA · MXSUPPLIER-WIDE DECLINE | 89% |
| ▮▮▮▮▮▮▮▮ Supply · NLNEW · GROWING | 100% |
| ▮▮▮▮▮▮ Ltd. · JMSUPPLIER-WIDE DECLINE | 84% |
12 of 17 declining relationships are supplier-side contractions — 0 competitive losses.
Diagnosis distribution · 17 suppliers
Alternative suppliers · peer-validated
| ▮▮▮▮▮▮▮▮▮▮ SA · ES | 3 peers · 48 shipments |
| ▮▮▮▮▮▮▮▮ SA · PT | 2 peers · 31 shipments |
| ▮▮▮▮▮▮▮▮▮▮ SA · GR | 2 peers · 22 shipments |
Origin mix · by country
Entering your categories · 12 mo
| Beer — your lead category | FORTRESS |
| Non-alcoholic beverages | CONTESTED |
| Wine | CONTESTED |
280+
suppliers in your peers' records · top 20 vetted
8 of 12
top suppliers where you're the sole US customer
Sample data · names redacted for confidentiality — your report names every company.
What importers tell us
Trusted by leaders managing global value chains in beverage, grain, and CPG.
We found four suppliers we had no idea our competitors were using. One is now in our pipeline.
For the first time we know our actual rank in our category, not a guess. It changed how we talk to the board.
The report flagged a competitor moving into one of our core categories a full quarter before we'd have noticed.
It paid for itself the first quarter. We renegotiated two supplier contracts with the leverage data alone.
Free sample report
Inside the sample report
A full report, redacted for confidentiality. The same value chain intelligence delivered to named subjects.
- Market position vs every US importer
- Supplier network, diagnosed
- Trusted suppliers rivals use
- Competitive incursion, early warning
PDF~30 pages · redacted sample
Frequently asked questions about US import and customs data
How do I find out who my competitors' suppliers are?
Every commercial maritime import into the US is filed with US Customs and Border Protection (CBP) as a bill of lading — a public record naming the importer, the supplier, and the goods. We analyze those import records for your company and your named competitors and deliver the answer as a finished report: who they buy from, in which countries, and what changed.
Where does the shipment data come from?
From our data provider, ABRAMS world trade wiki — a global trade-data platform holding roughly 600 million shipment records from 10 million companies, built from publicly available government sources in around 193 countries. For US reports that means US Customs (CBP) bill of lading filings: every commercial maritime import into the United States, consolidated and cleaned so one importer's record reads as a single supply chain.
Is it legal to look at another company's import records?
Yes. Governments and public institutions disclose trade data under freedom-of-information laws — the same raw records are available to anyone. Our data provider, ABRAMS world trade wiki, aggregates and standardizes them; a report never uses proprietary, internal, or confidential information about any company it names.
How do I find alternative suppliers my competitors already use?
This is the core of the report. A peer-overlap analysis screens every supplier in your competitors' import records, filters out logistics noise, and produces a vetted list of candidates missing from your portfolio — each validated by how many peers use them and at what volume.
How is this different from ImportYeti, ImportGenius, or Panjiva?
Those are self-serve trade-data search tools: you get a login and run the queries yourself. We deliver finished competitive intelligence — your true market rank, a diagnosis of every supplier relationship, your competitors' supply chains, and a vetted alternative-supplier list — as an analyst-built report. No seat license, no query tool to learn, no analyst hours on your side.
How accurate is bill of lading data?
Accurate enough to rank importers and detect supplier moves, with known limits. Records pass a multi-stage validation pipeline at our data provider — deduplication, plausibility checks, and company-name consolidation (“Ltd.” vs “Limited”) — and we audit every match for your company manually on top. US filings publish with a 30-to-60-day lag, so the newest month is underrepresented; every report states this openly.
How often is import data updated?
Depending on the national source, the underlying databases update daily, monthly, or quarterly. On the retainer, your report is refreshed every quarter: data window rolled forward, every trend and risk tag recalculated, and supplier moves since the last edition flagged.
What can't import records show?
Transaction values and margins, air-freight shipments, shipments filed under masked names, and purely domestic activity — trade data covers cross-border shipments only. Every report lists exactly what is and isn't visible, so you know the boundaries of the data before you act on it.
Can my competitors run this on me?
Yes. The shipping record is symmetric — anyone can be a subject. The firms that move first are the ones who see the board before their competitors do.
Can I see a sample report before buying?
Yes. Request a free sample above and we'll email a full sanitized example immediately — the same depth and structure as a paid report, with company names redacted.
Make sense of your value chain now.
A free, redacted sample report, the same value chain intelligence delivered to named subjects.